Year
Timeline
8 weeks
Location
Munich, Germany

Gallery




The Challenge
01 / 03
One of the main challenges was creating a strong and functional stand within a compact 36 sqm area while displaying a very large product feature. The layout had to balance the oversized tire chain installation, visitor seating, reception area, and product showcases without making the stand feel crowded.
The Solution
02 / 03
The team behind Maher Design designed a bold industrial stand built around Las Zırh’s core product identity. The most eye‑catching feature was the oversized tire chain display placed on a rock‑style base, creating a powerful visual connection to heavy‑duty machinery and construction environments. A screen was integrated into the large tire display, allowing product presentation to become part of the main visual attraction. The black and orange colour palette, large branded graphics, wooden flooring, and decorative hanging chain elements gave the stand a bold, memorable, and highly industrial character. The layout also included a reception counter, visitor seating areas, product display showcases, and brochure stands.
The Results
03 / 03
The final stand successfully transformed Las Zırh's product into the main attraction of the booth. The oversized tire chain display created a memorable landmark that attracted visitors from the aisle, while the seating and presentation areas supported business discussions. The result was a compact but highly impactful stand that clearly communicated durability, strength, and industrial expertise.
Exhibited At
Las Zırh at Bauma Munich
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