Year
Timeline
8 weeks
Location
Istanbul, Türkiye

Gallery




The Challenge
01 / 03
One of the main challenges was presenting a large and technical product range in a clear and organized way. Asteknik has many product categories, including expansion joint profiles, decoration and ceramic profiles, wall and corner protection systems, entrance matting systems, stainless steel profiles, plaster and finishing profiles, insulation accessories, drainage boards, and waterstop/butyl insulation tapes. The wall displays had to be carefully planned so that visitors could quickly understand the differences between the products without confusion.
The Solution
02 / 03
The team behind Maher Design designed a 30 sqm stand with a strong red and white corporate identity that made Asteknik highly visible inside the fair hall. The main design feature was the use of large product display walls, where different profile systems were organized by category and presented clearly to visitors. The stand also included illuminated branding, glossy white flooring, red feature walls, sample panels, wall-mounted product sections, and open meeting areas. Detailed physical product displays – including wall protection systems, decoration profiles, stainless steel profiles, entrance matting systems, and expansion joint/profile samples – allowed visitors to touch, compare, and understand the materials directly, which is especially valuable for architects, contractors, and construction professionals.
The Results
03 / 03
The final stand successfully turned Asteknik's technical product range into a clear and professional exhibition experience. Visitors could easily identify the different product groups, review real material samples, and discuss project‑specific applications with the team. The strong red branding, organized sample displays, and open consultation areas helped the stand communicate reliability, engineering expertise, and product variety in a way that was practical and easy for industry professionals to understand.
Exhibited At
Asteknik at Yapı Istanbul 2025
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