Novawood at Yapı Istanbul 2025

Novawood at Yapı Istanbul 2025

Novawood at Yapı Istanbul 2025

Services

Stand Design, Fabrication, On‑site Assembly, Premium Printing & Graphics, AV & Video Walls, Furniture & Fit‑Out

Description

Our team designed and delivered a 100 sqm bespoke stand for Novawood at Yapı Istanbul 2025, featuring a clean, bright, and natural design with product sample displays, wood panels, digital screens, and open consultation areas.

Services

Stand Design, Fabrication, On‑site Assembly, Premium Printing & Graphics, AV & Video Walls, Furniture & Fit‑Out

Description

Our team designed and delivered a 100 sqm bespoke stand for Novawood at Yapı Istanbul 2025, featuring a clean, bright, and natural design with product sample displays, wood panels, digital screens, and open consultation areas.

Year

Timeline

8 weeks

Location

Istanbul, Türkiye

Full view of the Kurtoğlu exhibition stand at Aluminium Düsseldorf, showing the illuminated brand wall, product displays, and integrated video content.

Gallery

Repeating 'KURTOGLU' logo pattern on a feature wall at the Aluminium 2024 exhibition stand.
Production process infographic wall at Kurtoğlu's stand, explaining alloying, welding, and highlighting 'Quality and aesthetics together'.
Textured wall panel with 'KURTIOGLU', 'LAND', and 'AMETEK' branding on the exhibition stand.
Close-up of a curved wall on Kurtoğlu's stand showing partner logos including alubii and AKPA.

The Challenge

01 / 03

One of the main challenges was presenting several product categories within one large 100 sqm stand while keeping the layout clean, organized, and easy to navigate. The design needed to balance product displays, technical information, meeting spaces, and strong brand visibility without making the stand feel crowded.

The Solution

02 / 03

The team behind Maher Design designed a clean, bright, and natural stand that reflected Novawood’s identity as a wood‑focused interiors and exteriors brand. Key design features included a large central branded structure, illuminated logos, carpet flooring, product sample displays, wall‑mounted wood panels, informative graphic walls, and open consultation areas. The use of light grey surfaces with warm wood textures created a modern, fresh, and welcoming exhibition environment. Digital screens supported product presentations, while open seating areas facilitated easy visitor interaction and product discussions.

The Results

03 / 03

The final stand successfully created a strong and professional brand presence for Novawood at Yapı Istanbul Fair. The design allowed visitors to clearly explore the company's wood products, compare material samples, understand product benefits, and hold business discussions in a comfortable environment. The result was a bright, functional, and product‑focused stand that communicated quality, innovation, and natural material expertise.

Exhibited At

Novawood at Yapı Istanbul 2025

Get a Quote

Need a stand for your next exhibition? Let’s build it.

Need a stand for your next exhibition? Let’s build it.

Need a stand for your next exhibition? Let’s build it.

We deliver custom stands across Europe, the Gulf, and Türkiye.

Related Projects

Related Projects