Year
Timeline
8 weeks
Location
Istanbul, Türkiye

Gallery




The Challenge
01 / 03
One of the main challenges was presenting several product categories within one large 100 sqm stand while keeping the layout clean, organized, and easy to navigate. The design needed to balance product displays, technical information, meeting spaces, and strong brand visibility without making the stand feel crowded.
The Solution
02 / 03
The team behind Maher Design designed a clean, bright, and natural stand that reflected Novawood’s identity as a wood‑focused interiors and exteriors brand. Key design features included a large central branded structure, illuminated logos, carpet flooring, product sample displays, wall‑mounted wood panels, informative graphic walls, and open consultation areas. The use of light grey surfaces with warm wood textures created a modern, fresh, and welcoming exhibition environment. Digital screens supported product presentations, while open seating areas facilitated easy visitor interaction and product discussions.
The Results
03 / 03
The final stand successfully created a strong and professional brand presence for Novawood at Yapı Istanbul Fair. The design allowed visitors to clearly explore the company's wood products, compare material samples, understand product benefits, and hold business discussions in a comfortable environment. The result was a bright, functional, and product‑focused stand that communicated quality, innovation, and natural material expertise.
Exhibited At
Novawood at Yapı Istanbul 2025
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