Novawood at Yapı Istanbul 2025

Novawood at Yapı Istanbul 2025

Novawood at Yapı Istanbul 2025

Services

Stand Design, Fabrication, On‑site Assembly, Premium Printing & Graphics, AV & Video Walls, Furniture & Fit‑Out

Description

Our team designed and delivered a 100 sqm bespoke stand for Novawood at Yapı Istanbul 2025, featuring a clean, bright, and natural design with product sample displays, wood panels, digital screens, and open consultation areas.

Services

Stand Design, Fabrication, On‑site Assembly, Premium Printing & Graphics, AV & Video Walls, Furniture & Fit‑Out

Description

Our team designed and delivered a 100 sqm bespoke stand for Novawood at Yapı Istanbul 2025, featuring a clean, bright, and natural design with product sample displays, wood panels, digital screens, and open consultation areas.

Year

Timeline

8 weeks

Location

Istanbul, Türkiye

DEİK Turkish national pavilion at WebSummit 2024 Lisbon, featuring a large hanging banner and unified Turkish Pavilion identity.

Gallery

Wide view of the 324 sqm DEİK pavilion at WebSummit Lisbon, showing the layout with company zones and central areas.
VIP sofa meeting areas for Gold Sponsor companies within the DEİK Turkish Pavilion at WebSummit 2024.
Dedicated zones for startup companies within the DEİK pavilion, each with display screens for product presentations.
Shared collaboration and meeting space within the DEİK pavilion, designed for business discussions and networking.

The Challenge

01 / 03

One of the main challenges was presenting several product categories within one large 100 sqm stand while keeping the layout clean, organized, and easy to navigate. The design needed to balance product displays, technical information, meeting spaces, and strong brand visibility without making the stand feel crowded.

The Solution

02 / 03

The team behind Maher Design designed a clean, bright, and natural stand that reflected Novawood’s identity as a wood‑focused interiors and exteriors brand. Key design features included a large central branded structure, illuminated logos, carpet flooring, product sample displays, wall‑mounted wood panels, informative graphic walls, and open consultation areas. The use of light grey surfaces with warm wood textures created a modern, fresh, and welcoming exhibition environment. Digital screens supported product presentations, while open seating areas facilitated easy visitor interaction and product discussions.

The Results

03 / 03

The final stand successfully created a strong and professional brand presence for Novawood at Yapı Istanbul Fair. The design allowed visitors to clearly explore the company's wood products, compare material samples, understand product benefits, and hold business discussions in a comfortable environment. The result was a bright, functional, and product‑focused stand that communicated quality, innovation, and natural material expertise.

Exhibited At

Novawood at Yapı Istanbul 2025

Get a Quote

Need a stand for your next exhibition? Let’s build it.

Need a stand for your next exhibition? Let’s build it.

Need a stand for your next exhibition? Let’s build it.

We deliver custom stands across Europe, the Gulf, and Türkiye.

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