Year
Timeline
8 weeks
Location
Karlsruhe, Germany
Gallery
The Challenge
01 / 03
One of the main challenges was maintaining Micropul's corporate branding while creating a design that felt attractive, colourful, and suitable for an international paint and coating fair. Since the client did not have a dedicated graphic design team, we also supported the project by sourcing and coordinating a graphic designer who could understand the brand's needs and create visuals that matched the stand concept.
The Solution
02 / 03
The team behind Maher Design designed a stand around Micropul’s colourful and energetic brand identity. Key design features included bold yellow, turquoise, black, and white colour blocks, large powder‑colour graphics, wooden flooring, open meeting areas, bar‑style consultation counters, and decorative ceiling slats. The colourful graphic panels helped communicate the company’s “We Colour the World” message, while the use of wood and greenery softened the technical industrial product category and created a more welcoming visitor experience. The stand focused on open consultation areas, bar seating, lounge‑style tables, reception counters, greenery, and strong graphic storytelling.
The Results
03 / 03
The final stand successfully turned Micropul's powder coating identity into a colourful and memorable exhibition experience. The design reflected the company's focus on colour, coating quality, and industrial surface solutions, while the open meeting areas supported business discussions with visitors. The combination of strong graphics, corporate colours, wood flooring, greenery, and functional seating created a professional stand that was both visually attractive and aligned with Micropul's brand message.
Exhibited At
Micropul at Paint Expo 2024
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