Hispack Barcelona 2027: Exhibition Stand Design & Build Guide for International Exhibitors
Packaging exhibitions sit at the intersection of machinery, materials, branding and logistics.
That makes stand design particularly demanding.
A company may need to present:
packaging machinery;
filling and sealing equipment;
labels;
bottling systems;
industrial packaging;
premium packaging;
automation;
robotics;
logistics technology;
finished packaging samples.
At Hispack Barcelona 2027, the stand therefore needs to do more than look attractive.
It should make a technical process understandable, help visitors compare products, support live demonstrations and create enough space for serious B2B conversations.
Hispack takes place from 4–7 May 2027 at Fira Barcelona Gran Via and covers five major sectors across the packaging value chain: Packaging Machinery & Process, Labelling & Bottling, Logistics, Automation & Robotics, Brand Packaging, and Industrial Packaging.
For international exhibitors, the stand should answer quickly:
What part of the packaging process do you solve?
What products or technologies do you provide?
How does your solution improve production, efficiency or brand presentation?
Why Hispack 2027 Matters
Hispack describes itself as an important meeting point for the packaging ecosystem in Southern Europe.
The 2027 edition will celebrate 45 years of the event and its 20th edition, and the organizer currently expects to exceed 900 exhibitors, approximately 10% more than the previous edition.
The fair serves a broad cross-section of industries, including:
food and beverage;
pharmaceuticals;
cosmetics;
industrial manufacturing;
logistics;
retail;
e-commerce;
consumer goods.
Its value comes from bringing together the full packaging chain in one place.
That means a visitor may be comparing:
packaging machinery;
materials;
coding and labelling;
automation;
logistics systems;
branded packaging;
during the same visit.
Your stand therefore needs very clear positioning.
Start With the Packaging Process
For machinery-oriented exhibitors, the stand should be designed around the actual production process.
Hispack’s Packaging Machinery & Process sector includes technologies such as:
filling machinery;
thermoforming;
packaging equipment;
closing systems;
transport lines;
automation;
inspection;
product handling.
Rather than displaying machines as unrelated objects, show how they connect.
For example:
Product → Filling → Sealing → Inspection → Labelling → End of Line
This can be communicated through:
machine placement;
floor graphics;
process diagrams;
digital screens;
illuminated flow lines.
A visitor should immediately understand where your equipment fits within the production line.
Machinery Should Determine the Stand Layout
For machinery exhibitors, product dimensions need to come before architecture.
Provide your stand designer with:
machine dimensions;
weight;
power requirements;
air requirements;
maintenance clearance;
operating zones;
loading requirements;
safety distances.
The booth should then be developed around the equipment.
Trying to insert machinery into a finished design often creates problems with:
circulation;
viewing angles;
demonstrations;
technical access.
At Hispack, the machinery itself is often the main attraction.
The architecture should frame it, not compete with it.
Demonstrations Need Dedicated Visitor Space
Packaging machinery is particularly effective when it can be seen in operation.
Visitors may want to observe:
filling;
sealing;
coding;
labelling;
robotic handling;
sorting;
packaging;
inspection.
A demonstration zone should consider:
operator access;
visitor viewing area;
safety barriers;
power and services;
noise;
queuing;
screen visibility.
For larger machines, the viewing zone should be planned from the beginning.
If demonstrations are frequent, avoid placing the machine directly beside a narrow aisle where crowds could block circulation.
Labelling and Bottling Require Clear Technical Storytelling
Hispack’s Labelling & Bottling sector covers:
filling;
bottling;
closure;
coding;
marking;
labelling;
inspection;
sanitation.
These systems can look technically similar from a distance.
Use your stand to explain what makes your technology different.
This might include:
speed;
accuracy;
format flexibility;
traceability;
hygiene;
sustainability;
changeover time;
integration capability.
Use short technical messaging rather than dense specification walls.
Automation and Robotics Should Feel Active
Hispack also includes a dedicated Logistics, Automation & Robotics sector.
For robotics and automation companies, movement attracts attention.
A live robotic demonstration can become the visual centerpiece of the stand.
Useful elements include:
robotic arms;
pick-and-place systems;
conveyor demonstrations;
warehouse automation models;
live dashboards;
control panels.
The surrounding architecture should remain relatively restrained so the technology is easy to observe.
Brand Packaging Needs a Different Strategy
Not every Hispack exhibitor is selling machinery.
The Brand Packaging sector focuses on packaging solutions, materials, formats, premium packaging and point-of-sale presentation.
For these companies, the stand should feel closer to a curated material and brand environment.
Consider:
illuminated packaging shelves;
sample walls;
premium display niches;
material libraries;
application tables;
retail mock-ups.
High-value packaging benefits from breathing room.
Do not overcrowd premium products.
A smaller number of beautifully presented examples may communicate quality more effectively than hundreds of packages on shelves.
Industrial Packaging Needs Functional Presentation
Hispack’s Industrial Packaging segment covers solutions for transport, handling, storage and distribution.
This can include:
containers;
pallets;
protective packaging;
industrial materials;
logistics packaging;
handling solutions.
For these exhibitors, the stand should emphasize:
strength;
efficiency;
protection;
reuse;
transport performance.
Physical product demonstrations and sectional samples can be particularly useful.
Sustainability Should Be Measurable
Packaging is undergoing major regulatory and sustainability-driven change.
The organizer specifically positions the 2027 edition around transformation in materials, processes and sustainability.
If sustainability is part of your value proposition, communicate:
material reduction;
recycled content;
recyclability;
energy savings;
waste reduction;
lightweighting;
reuse;
carbon impact.
Avoid broad phrases such as:
“Sustainable packaging for tomorrow.”
Technical buyers want evidence.
Make Packaging Samples Easy to Compare
Material and packaging manufacturers may bring hundreds of samples.
Organize them into a clear hierarchy.
For example:
Material
Paper
Plastic
Metal
Glass
Flexible packaging
Application
Food
Cosmetics
Pharma
Industrial
E-commerce
Benefit
Recyclable
Lightweight
Barrier performance
Premium finish
High durability
This allows buyers to browse independently.
Use Screens to Explain What Cannot Be Shown
Some processes are too large or complex to demonstrate physically.
Use screens for:
factory footage;
full production lines;
automation workflows;
software;
packaging performance tests;
case studies.
Do not use screens simply as moving decoration.
Each screen should have a specific purpose.
Meeting Areas Are Essential
Hispack is highly commercial.
Visitors may be discussing:
machinery purchases;
distribution;
OEM agreements;
plant upgrades;
automation projects;
packaging supply;
private-label production.
Depending on stand size, provide:
open tables;
technical consultation counters;
semi-private seating;
enclosed meeting rooms.
For machinery companies, meeting areas should be close enough to the equipment that technical discussions can continue naturally.
What Should You Send Your Stand Builder?
Before design begins, prepare:
stand dimensions;
hall and booth number;
number of open sides;
machine dimensions;
machine weights;
utility requirements;
demonstration requirements;
packaging samples;
display quantities;
screen requirements;
meeting capacity;
storage;
hospitality;
brand guidelines;
previous exhibition references;
approximate budget.
For machinery stands, this information is especially important because product integration affects the entire architecture.
Why Work With a Turnkey Exhibition Partner in Europe?
International Hispack exhibitors already need to coordinate:
machinery;
product transport;
technicians;
demonstrations;
customer appointments;
packaging samples.
A turnkey exhibition partner can manage the physical stand separately.
Maher Design supports European exhibition projects with:
concept design;
technical development;
fabrication;
machinery integration;
custom displays;
graphics;
AV;
logistics;
installation;
on-site supervision;
dismantling.
This allows your team to focus on products, demonstrations and customers while the stand is delivered as one coordinated project.
Exhibiting at Hispack Barcelona 2027?
Share your stand dimensions, packaging products, machinery, demonstration requirements and meeting needs with our team.
We can develop a bespoke exhibition environment and manage production and installation in Europe.
When Should You Start Planning?
Hispack 2027 takes place from 4–7 May 2027 at Fira Barcelona Gran Via.
A practical schedule would be:
November–December 2026 — Brief & Contractor Selection
Confirm:
booth allocation;
machinery;
products;
demonstrations;
budget.
January 2027 — Design Development
Finalize:
architecture;
machine placement;
product displays;
meeting areas;
AV.
February–March — Technical Development
Complete:
construction drawings;
machinery interfaces;
services;
graphics;
technical approvals.
March–April — Production
Fabricate:
structure;
displays;
furniture;
graphics.
Late April — Logistics
Coordinate:
stand transport;
machinery arrival;
installation sequence;
AV content;
technical teams.
May — Build-Up and Handover
Install the stand, integrate machinery, test demonstrations and complete final styling before opening.
Official Hispack and Fira Barcelona exhibitor documents should remain the final reference for technical rules and deadlines.
About Fira Barcelona Gran Via
Hispack 2027 is officially listed for Fira Barcelona Gran Via.
The fair organizes the packaging value chain into five sectors:
Packaging Machinery & Process
Labelling & Bottling
Logistics, Automation & Robotics
Brand Packaging
Industrial Packaging
Your assigned sector should strongly influence the stand strategy.
A machine manufacturer may need a technical demonstration environment.
A Brand Packaging company may need a premium sample gallery.
A robotics company may need an active demonstration area.
What Makes a Strong Hispack Stand?
For this exhibition, I would prioritize seven things.
1. Clear Process Positioning
Explain where your solution fits in the packaging chain.
2. Machinery Integration
Plan large equipment first.
3. Strong Demonstration Zones
Let visitors see technology working.
4. Organized Sample Presentation
Make packaging easy to browse and compare.
5. Technical Communication
Explain performance clearly.
6. Commercial Meeting Space
Support high-value B2B conversations.
7. Reliable Execution
Machinery-heavy booths require careful technical coordination.
Exhibition Stand Design & Build for Hispack 2027
Maher Design creates bespoke exhibition stands for international packaging, manufacturing and technology companies exhibiting across Europe.
For Hispack exhibitors, we can develop stands around:
packaging machinery;
filling systems;
labelling;
bottling;
robotics;
automation;
industrial packaging;
branded packaging;
logistics systems;
product samples;
live demonstrations.
Our team manages projects from concept and technical development through production, installation, on-site support and dismantling.
The goal is to create an exhibition environment where products and machinery are easy to understand, demonstrate and discuss commercially.
Planning Your Stand for Hispack Barcelona 2027?
Whether you manufacture packaging machinery, materials, labels, automation systems or branded packaging solutions, Maher Design can develop your stand around the way your products need to be presented.
Send us your floor plan, machinery information and project requirements.
