The team behind Maher Design designed a stand with a very strong and bold red corporate identity, making BONUS highly visible inside the fair hall. The design used large red architectural frames, open visitor access, clean product display areas, wood flooring, white furniture, and strong illuminated branding. The red colour was used consistently across the walls, counters, product zones, and hanging sign, creating a powerful and memorable brand presence. A four‑screen video wall supported product and application presentations, while an illuminated hanging banner above the stand gave strong long‑distance visibility from the exhibition hall. Dedicated product showcase areas for insulation materials helped visitors understand the different BONUS solutions clearly.