Year
Timeline
8 weeks
Location
Munich, Germany
Gallery
The Challenge
01 / 03
One of the main challenges was presenting Lenix as a newly branded identity under Işık Group while still communicating the company's technical product range clearly. The stand needed to balance brand launch, product education, and customer interaction within a 45 sqm area. The design also had to make small technical products visually understandable, so the product samples, graphics, screens, and display frames were carefully organised to explain their application areas in a simple and professional way.
The Solution
02 / 03
The team behind Maher Design designed a clean, modern, and professional stand using a bright white base, blue corporate accents, large product graphics, and vertical sample displays. The product showcases were placed at the front of the stand to immediately communicate the company’s technical profile systems, while the large branded surfaces helped establish the new identity clearly and confidently. Digital screens explained Lenix’s applications such as external rendering, internal plastering, ETICS, and dry lining. Physical profile samples were displayed in vertical display frames, allowing visitors to see the actual products and understand their use in construction systems. A bar and hospitality counter, brochure stands, and open meeting tables supported direct business discussions with visitors.
The Results
03 / 03
The final stand successfully introduced Lenix's new brand identity in a clean, confident, and professional way at BAU 2025 Munich. The combination of large screens, clear product displays, open meeting areas, and strong blue‑white branding helped visitors quickly understand the company's focus on building finishing and insulation profile systems. The stand created a strong platform for Işık Group to present Lenix as a reliable and modern construction solutions brand.
Exhibited At
Lenix at BAU 2025 Munich
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