Year
Timeline
10 weeks
Location
Toulouse, France
Gallery
The Challenge
01 / 03
DEİK needed a pavilion that would bring 12 Turkish fintech companies together under a unified national identity at Money2020, one of the world's leading fintech events. The pavilion had to balance strong national branding with individual company visibility, while accommodating last‑minute graphic changes without delaying the project.
The Solution
02 / 03
The team behind Maher Design designed a 108 sqm pavilion with a unified Turkish Pavilion identity. A large hanging banner made the booth visible from a distance, attracting visitors before they reached the aisle. Each of the 12 companies had its own dedicated zone with a display screen to present products and services. VIP collaboration areas and a central bar/catering area supported business meetings and networking. Despite last‑minute graphic revisions, our team managed the changes efficiently and delivered them successfully to the stand without affecting the overall timeline.
The Results
03 / 03
The pavilion successfully brought 12 Turkish fintech companies together under one strong national identity. The layout improved visitor flow, supported business meetings, and gave each company clear visibility within the shared space. The final result was a professional, functional, and highly visible pavilion that supported networking and brand presentation.
Exhibited At
DEİK – Study in Türkiye Pavilion at EAIE Toulouse
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