Year
Timeline
8 weeks
Location
Amsterdam, Netherlands
Gallery
The Challenge
01 / 03
DEİK needed a pavilion that would unite six leading Turkish technology companies – including two Gold Sponsors – under one strong national identity at WebSummit, one of the world's largest technology conferences. The pavilion had to balance prominent national branding with individual company visibility, creating a space that facilitated networking, business meetings, and effective brand presentation.
The Solution
02 / 03
The team behind Maher Design designed a 108 sqm pavilion with a consistent Turkish identity throughout. A large hanging banner increased long-distance visibility, attracting visitors across the exhibition hall. Each company was provided with a dedicated display screen to showcase its products and services. VIP collaboration areas and a central bar/catering zone created a professional, welcoming space for business meetings and networking. The layout was designed to enhance visitor flow and provide each company with clear visibility within the shared space.
The Results
03 / 03
The pavilion successfully united six leading Turkish companies, including two Gold Sponsors, under one strong national identity. The layout enhanced visitor flow, supported business meetings, and gave each company clear visibility within the shared space. The result was a professional, functional, and highly visible pavilion that strengthened networking opportunities and supported effective brand presentation throughout the exhibition.
Exhibited At
DEİK – Turkish National Pavilion at Money2020 Amsterdam
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