Year
Timeline
8 weeks
Location
Istanbul, Türkiye
Gallery
The Challenge
01 / 03
One of the main challenges was presenting a complex international transport route within a compact 35 sqm stand. The design had to explain the route geography, member network, and logistics value clearly without overcrowding the space. It also needed to balance informational graphics, open meetings, lounge seating, and brand visibility in a clean and professional way.
The Solution
02 / 03
The team behind Maher Design designed a clean white, green, and blue identity that reflected the route’s branding. The main design feature was the large back wall showing the Middle Corridor map, regular members, and associate members, turning the stand into an informative route presentation platform. The design also included a bold branded header, glossy white flooring, green feature walls, geometric logo‑inspired graphics, an illuminated reception counter, and a comfortable lounge area. A digital screen inside the green lounge area supported route or corporate presentations, while open meeting tables and sofa seating created a comfortable space for business discussions.
The Results
03 / 03
The final stand successfully presented the Middle Corridor as a strong, connected, and reliable international transport route. The large route map and member graphics helped visitors quickly understand the corridor's geography, member network, and logistics value. The comfortable lounge area and open meeting spaces supported productive business discussions, while the clean green and blue branding created a professional and trustworthy image. The stand effectively communicated the route's role in connecting Asia and Europe through a multimodal network.
Exhibited At
Middle Corridor at Logitrans 2025 Istanbul
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