Year
Timeline
8 weeks
Location
Istanbul, Türkiye
Gallery
The Challenge
01 / 03
One of the main challenges was creating a high‑end stand that could represent a major logistics group in a professional and memorable way within a 45 sqm area. The design had to balance several functions at once: brand visibility, VIP meetings, open networking, digital presentations, and corporate storytelling. The curved painted structures, glass meeting room, LED wall, elevated floor, and high‑gloss finish required careful detailing and strong execution to achieve a premium final result.
The Solution
02 / 03
The team behind Maher Design designed a premium logistics‑focused environment with a strong corporate identity. The design used PTC’s brand colours, logo language, and custom corporate pattern across the walls and surfaces. A curved architectural frame softened the structure and created a more dynamic visual language, while orange accents helped the stand stand out clearly inside the exhibition hall. The elevated floor, high‑gloss flooring, painted booth surfaces, branded graphics, plants, and illuminated details created a polished and professional appearance. A large LED wall supported corporate videos and route presentations, while a glass VIP meeting room provided privacy for business discussions. Open meeting tables, a reception counter, and brochure displays completed the functional layout.
The Results
03 / 03
The final stand successfully presented PTC Holding as a strong, international, and forward‑looking logistics brand. The combination of curved architecture, corporate patterns, premium materials, LED content, and a private glass meeting room created one of the strongest stand experiences in the project portfolio. The stand supported professional meetings, attracted visitors from the corridor, and clearly communicated PTC Holding's role in connecting regions, markets, and trade routes.
Exhibited At
PTC Holding at Logitrans 2025 Istanbul
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